Do you Need a Mystery Shopper?

company culture, company culture consultant Orange County, Company Values

  Back when I was in high school, my mom got a job as a mystery shopper. A Mystery Shopper is trained by a company to be an ‘incognito shopper’ at their locations in order to ensure standards are being met. My mom traveled all over Oregon and Washington for a grocery chain until her cover…

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Gratitude is Good for Business

We humans are beautifully complex creatures. Like an old radio, we’re designed to pick up on unseen frequencies all around us. These are called open-loop emotions that connect with us at a deep emotional level and there are both good and bad frequencies we encounter on any given day. These frequencies come from the relational world…

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Credit Wealth Builders Brand Identity

Credit Wealth Builders needed a logo to give them a unique style among their competitors while telling their story at the same time. They specifically wanted to work with us because of work we had done with their team on former projects and our understanding of the business finance space. We met with the stakeholders to…

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The Guild Website

The team at The Guild, a co-working space in Englewood, CO came to Curabo because they needed a one-page website to clearly communicate their amenities and prices. They had a tight deadline to meet as they were going to use the site to market their space in the weeks before their launch. Curabo worked with…

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Addition by Subtraction: A case study in email marketing

Kevin Rose from Digg sent a great unsubscribe email that deserves some unpacking

Businesses spend a lot of time growing their email lists, but savvy email marketers know it’s better to have an engaged list than a big list. Kevin Rose from Digg recently sent an email telling me he was going to unsubscribed me from his email list because I hadn’t opened an email in a while. I…

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Does Your Website Need a Haircut?

Websites are like a beautiful head of hair. When taken care of, they are both practical and effective in communicating something unique about you. But when left unattended to, they can be a stinky, tangled mess that nobody wants to get close to. Here are two ways to avoid being the digital equivalent of Phil ‘Tandy’ Miller…

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Finance Store Email Marketing Strategy

Finance Store is a former Inc 500 company located in Santa Ana, CA. We were brought into develop their email marketing strategy (among other things) and communication with a 90k person database as well as an additional 11k affiliates. We implemented a new strategy of multi-platform content development, segmentation of lists for greater personalized email marketing,…

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White Oak Logo Design

Curabo was brought into the rebranding process to help White Oak Church develop a logo which would effectively scale across multiple campuses while also being able to have an element which changed to give each campus unique identity. We started by offering up over 10 unique ideas for their team to digest. Four of them are in…

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