Gratitude is Good for Business

We humans are beautifully complex creatures. Like an old radio, we’re designed to pick up on unseen frequencies all around us. These are called open-loop emotions that connect with us at a deep emotional level and there are both good and bad frequencies we encounter on any given day. These frequencies come from the relational world around us: human interaction, digital interactions on social media, a smile at the grocery store, or an angry driver who cuts us off on the freeway.

Even though these things may seem small and inconsequential they have significant impact on our interior world. Positive open-loop emotions, like joy and gratitude, have been scientifically proven to increase productivity, problem solving skills, and creativity. Negative open-loop emotions, like anxiety, fear, and stress also have an impact on our productivity…but not the kind of impact you probably want!

Here are three things I recommend doing to maintain gratitude in business (and life):

1. Verbalize gratitude…even if it feels weird.

Kind words go a long way with your team, family, children, and co-workers. This is especially  true if you’re ‘the boss.’ Some people naturally give verbal affirmation, but for others it feels awkward. But here’s an insight: if it’s awkward for you, it means it will feel more authentic to the person receiving your appreciation. Vulnerability is also a powerful human emotion. If you haven’t watched Brené Brown’s TED Talk, you should.

2. Get out of the office and do things you love.

You can cultivate a life of gratitude by doing more of what makes you happy. If you have a hobby (like playing guitar, cycling, cooking) do as much of it as you can. Joyful activities fire off positive chemicals in our brains which increase our capacity for problem solving, creativity, and gratitude. There’s a lot of talk about ‘hustle’ in the entrepreneurial world and I’m all for working hard. But it’s unrealistic to burn the candle at both ends and think we can still give our businesses, families, and world our best.

3. Make lists…all kinds of lists. 

If you’re a business owner, there’s a strong chance you experience high highs, and pretty low lows. When I’m nose-diving into Negativityville, I do whatever I can to climb back towards clear skies. When things are feeling a bit stressful, I start listing out all of the things I’m grateful for. Sometimes I type out a list in Evernote. Sometimes I talk to my wife about all of the clients I’m thankful for. Sometimes I think of how far I’ve come in business. Sometimes I say a quick prayer of thanks for all of the good in my life. Figure out a system for capturing your negative thoughts and replacing them with positive ones. This isn’t just a ‘feel good’ piece of advice, this is a strategy for increasing your productivity and staying focused on things that benefit your business.



Curabo produces creative content and marketing strategies, but our firm belief is that healthy people produce healthy and successful companies. This is why we our work begins by helping companies understand their culture and brand. Contact us if you’d like to learn more about this process.